See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Partner with CashVue ATM in St Louis and eliminate thousands in annual credit card processing costs that drain your bottom line across the metro area's competitive hospitality, retail, and service sectors.
How the Cash Discount Program Works
Across St Louis’s thriving neighborhood commercial districts—from the cash-forward vendors at Soulard’s weekend markets to the independent retailers along Cherokee Street and The Grove—our system automatically applies a small service fee to all card transactions. When a customer chooses to pay with cash, the service fee is waived, rewarding them with a discount that aligns perfectly with how St Louis’s diverse workforce and neighborhood shoppers already prefer to transact. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
St. Louis’s thriving neighborhood commercial districts—from the cash-forward markets of Soulard to the vibrant galleries and shops along Cherokee Street—rely on efficient payment processing. Drastically reduce or eliminate your credit card processing costs altogether.Increase Profit Margins
Whether you operate a food and beverage establishment near the Anheuser-Busch Brewery, a professional services office in Clayton, or a hospitality venue drawing tourism traffic around the Gateway Arch, keeping more of each sale strengthens your bottom line without raising prices.Encourage Cash Payments
St. Louis’s diverse workforce—including healthcare workers, university students, and service industry employees throughout the metro area—still prefers cash for neighborhood transactions. Incentivize customers to pay with cash, reduce chargebacks, and tap into the city’s proven demand for accessible cash discounts.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, so your St. Louis business maintains trust with customers and avoids compliance issues.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your St Louis business—without disrupting your daily operations.
CashVue’s Cash Discount Program is purpose-built for St Louis’s thriving neighborhood commercial districts, from Soulard’s bustling markets to Cherokee Street’s independent retailers, where cash-preferred customers drive consistent foot traffic.
Contact Us Today to implement zero processing fees and watch your margins improve across hospitality venues, healthcare facilities, and service businesses throughout the metro area.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal in St Louis?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. St Louis businesses—from the bustling neighborhood shops in Soulard and Cherokee Street to the professional services firms in Clayton—operate cash discount programs successfully every day without legal concern.Q: Will I need to raise prices on my menu or product list?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This is especially valuable for St Louis food and beverage businesses, independent retailers, and service providers where margin pressure is constant.Q: How are customers informed about the cash discount option?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. St Louis’s diverse workforce—including healthcare workers, university students around Washington University, and service industry employees in entertainment districts like The Grove and Midtown—are accustomed to seeing these disclosures and appreciate the choice.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Your accountant will see the same clean revenue recognition whether you’re a downtown hospitality venue near the Gateway Arch or a neighborhood boutique in the Central West End.Q: What kind of St Louis businesses benefit most from a cash discount program?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In St Louis, this includes the independent shops and venues throughout our neighborhood commercial districts, small manufacturers navigating tight cash flow, and the many hospitality and food service businesses that drive our local economy and rely on steady cash flow to operate.
